Branding creates reputation, advertising, and credibility. A brand extends far beyond a logo — it is the company’s identity, and CMG will work with you to develop your brand in a variety of areas. Every branding project is different in scope — we customize the entire process to your needs and goals.
Branding involves defining your mission, values, and goals, and reflecting them throughout all of your company’s activities. Your logo is one identifying mark in the larger picture of your brand. The logo exists to help establish and identify your brand – but it is all the visual assets coming together that create your brand identity.
Logo, brand guidelines, colors, typography, copywriting, brand voice, social media presence; all need to reflect the company. Everything you do, say, and produce as a company builds your “brand”, and we develop the visual foundation of that relationship.
Is your branding out to pasture?
LET US REDEFINE YOU
Re-branding becomes necessary when your visual identity no longer communicates your company strategy, values, or goals. If you’ve expanded your offerings, re-positioned in your industry, or grown beyond what your current brand reflects, we can help build upon or refresh your visual identity. A refresh is not always from square one. A lot of times it’s building upon the legacy and foundation already created. Other times it’s a blank slate to reinvent.
Not sure what you need? Let us break it down for you.
Brand = client relationship with business
Brand identity = visual identity of the brand
Logo = your visual identifier in the marketplace
We can help you if
You’re an entrepreneur launching a new biz and you need beautiful branding that customers and investors love.
You’ve worked with other designers, but the quality of work was a struggle. It wasn’t a good return on your money.
You’ve been successful for some time, and you’ve outgrown your existing identity. Time for a big old brand refresh.
You’re a manufacturer looking for fresh patterned artwork to set your products apart.
Let some of our projects speak for themselves !
The way we work
Let’s Make Awesome Things, Together
Please feel free to contact us, and we will discuss the possibilities together.